160GB Apple TV Gets Price Drop; 40GB Model Is Killed

I love my AppleTV, so I’m rooting for Apple to upgrade the device with new options, such as access to Netflix and Hulu. Of course, these things are doubtful. That doesn’t mean they can’t offer some worthwhile upgrades.

Until then, I just hope they don’t discontinue it. So today’s news of price drops for 160GB models and elimination of the 40GB models has people reading the tea leaves:

A $100 price drop is pretty significant for a device that originally cost $329 and the move is no doubt geared at trying aggressively to move some units during the upcoming holiday season. A price cut at this point also makes it pretty likely that there will be no hardware changes to the device in 2009. It is Apple, however, so you can never be too sure.

For me, I hope it’s a sign that what they have planned requires larger memory and that they are trying to make them ore affordable to make them more appealing.

Otherwise, the tea leaves say they are moving all remaining stock, will do nothing new with them and eventually we will see them die.

Come on Apple, do something good with this media device. Those of us who love them really love them. Others can and will with a few adjustments.