We’ll have to wait until the fall to give iCloud a real workout. But iCloud looks like an example of something that Apple does best. They’re not the company that might be first with a product or feature. They’re not out to win a bar bet.

Their goal is to tell a story with their technology.

That’s a trademark that the best tech companies share. They don’t rush to be first, or just to have something in a given market. They work according to their timeline and toward their personal goals. There is a fine line between being late to the game and taking the right amount of time to get it right, but Apple walks that line with grace.