Strategy Analytics reports the following statistics on how people use the Apple TV:

This report also found that Apple TV users are spending more money on movies and TV shows: 30 percent of Apple TV owners rented movies or TV shows, compared to 20 percent of users of other devices. “Apple is leading this nascent market, which it still considers a ‘hobby’.” says Jia Wu, Senior Analyst at the Connected Home Devices (CHD) service.

This surprised John Gruber over at Daring Fireball, and it does me as well. While I watch far more Netflix and movies stored on a Mac Mini I can access via the Apple TV than I do renting movies or TV shows, it seems odd to me that 70 percent of people don’t rent anything from iTunes.

So I guess I’m in the minority with how we use the Apple TV.

(via Daring Fireball)