“If the hardware is the brain and the sinew of our products, the software is their soul. This year, we’re here to talk about the soul…”
—Steve Jobs
When I linked to the keynote yesterday, I said this:
Apple has redefined computing with what they announced today.
That may sound like a bit of hyperbole, but I don’t believe it is.
With the release of the iPhone in 2007, Apple disrupted the smartphone market and redefined cell phones by blurring the lines of consumer and enterprise offerings. Just look at the state of Nokia, once a powerhouse of consumer cell phones, their stocks plummeted to an all-time low at the first of this month. They lack direction, vision and innovativeness.
In 2010, Apple ushered in what Jobs calls “the post-PC world” with the release of the iPad. In just a little over a year, the iPad has shattered the expectations of mobile computing. Luxury cars dealers put their user manuals on iPads and give them away with new purchases. Hospitals manage patient files and diagnostic work on them. Musicians compose and mix on them. Children adore iPads for books and games. And people like me use our iPads for any number of tasks — reading, writing, watching movies, social media, calendaring, email, web surfing and even as a personal assistant. My iPad is my Bible, literally.
Consider now the more mainstream apps on these devices.
I’m thinking of apps like Pages, Numbers, Keynote, OmniOutliner and OmniGraffle. These are superb apps that have two things in common:
- Their iPad offerings are as good, if not better, on the iOS platform as their Mac offerings are on OSX.
- Document management between the iPad, iPhone and Mac sucks.
For me, GoodReader is a God-send. Ditto for Dropbox. And as good as these two apps are at serving up the documents I shuffle between my iPad, iPhone and MacBook, they are still one or two steps away from making the iPad a truly integral part of my workflow.
That could all change this fall when iOS 5 is released and iCloud comes fully online.
As excited as I am about having my music and my photos shared across my Macbook, my iPhone and my wife’s iMac, nothing announced yesterday has me more excited than document sharing.
I’ve little doubt that most serious developers will adopt the iCloud API. It seems a no-brainer for a company like The Omni Group, which I consider the best iPad developer out there. Between iWork and the Omni offerings, I’ll be set.
And if Apple succeeds in making documents omnipresent across all of our devices with no workarounds or patches, then computing will certainly be redefined.